A comprehensive dictionary of techniques, finishes, and industry terms.
A collective term referring to the initial layer of complexion products applied to the face, usually encompassing primer, foundation, and concealer, before adding colour products like blush or bronzer.
The technique of using a brush or sponge to diffuse makeup so there are no harsh lines, creating a seamless transition between the product and bare skin, or between different colours.
A powder, cream, or liquid product, typically in warm brown tones, used to simulate the appearance of a sun-kissed glow or to add warmth to the perimeter of the face.
A technique using a product slightly darker and cooler (more grey/ashy) than the natural skin tone to create the optical illusion of shadows, receding specific areas of the face to alter perceived bone structure.
An eye makeup technique where a stark, sharp line is drawn across the eyelid crease (usually with concealer) dividing a lighter shade on the lid from a darker shade above it, with no blending between the two.
The final textural appearance of a makeup product once applied and dried down. Common finishes include matte (no shine), dewy (wet/shiny), satin (a natural skin-like sheen), and luminous (shimmering).
A product formulation designed with highly concentrated pigments to completely obscure the natural skin underneath, hiding blemishes, freckles, and discoloration.
A product lighter than the skin tone (often containing light-reflecting particles) applied to the high points of the face (cheekbones, brow bone, bridge of nose) to draw light and bring features forward.
The raw dry material that imparts colour to a cosmetic formula. In a colloquial sense, highly "pigmented" products provide strong, opaque colour payoff with minimal application.
A preparatory product applied after skincare and before foundation. It is intended to create an ideal surface texture, improve longevity, or address specific concerns (like blurring pores or colour-correcting).
The subtle, muted colour beneath the surface appearance (overtone) of the skin. Undertones are commonly categorised as warm (yellow/peach/golden), cool (pink/red/blue), or neutral (a balance of warm and cool).
The small area of exposed, moist skin between the base of the eyelashes and the eye itself on both the upper and lower lids. It is a common area for applying specific types of eyeliner.